Creative Design
& Marketing
Heather Halaska Owner/Creative Director

Heather first discovered what would become her passion in her 6th grade art class. By her 8th grade year, a pastel drawing she did of a rodeo clown was selected “best of show” of all middle and high schools students in her school district and went on to earn recognition at the Houston Livestock Show & Rodeo. She then went on to hon her artistic talent as an editor of her high school yearbook, where she was exposed to digital design and page layout. She immediately fell in love with art on a computer and by high school graduation, realized creative advertising would make a perfect career choice.

Born into a Longhorn family, Heather followed in her parents’ footsteps by attending The University of Texas at Austin. She was among only 5 percent of applicants in the advertising school who earned entrance into the highly competitive “creative  sequence.” In the Introduction to Advertising course, her radio commercial was chosen as “the best” of 500 students.

While attending UT, she consistently made the Dean’s List and was elected to be a member of the Communication Council and joined the Yearbook Staff. She was also the recipient of the Richard’s Group scholarship given to an outstanding advertising student her sophomore year. She applied her skills and gained real world experience as an intern at Kolar Advertising, Cortex Interactive, Piland Design and Design Technics.

After graduating with a Bachelor of Science in Creative Advertising, she moved to Dallas, where she began her career as an Art Director with McCann Erickson advertising agency. At McCann Erickson, she worked on accounts such as Texas Instruments, 7-Eleven, Texas Tourism and La Quinta Inns & Suites. She also played a key role in winning new business pitches, one of which was The commercials received a Gold National ADDY, Silver National ADDY and an AAF National Citation of Excellence, and were recognized in Creativity magazine. Two years later McCann Erickson bought TM Advertising (formerly known as Temerlin McClain). At the larger combined agency, Heather was selected to help with the Rich’s department store new business pitch, which they ended up winning.

After three years in Dallas, it was time for a change of pace. The Big Apple was just the place. She accepted a job as a Design Consultant with Kate’s Paperie, a prestigious stationery shop, where she assisted customers in designing custom printed invitations and stationery. Luther Vandross was one of her many clients. After withstanding one of the coldest winters NYC had ever seen including a blizzard, Heather and her husband Chris decided it was time to return to her Texas roots.

She landed a position as one of five Designers at Second Baptist Church (SBC) in Houston, one of America’s largest churches with over 40,000 members and several campuses, where she was soon promoted to Creative Director. While there, she designed everything from advertisements and billboards to brochures, displays and publications for the church’s various ministries and private school. SBC is in the process of patenting her “Living Water” water bottle design because of the overwhelming response from its message and other churches wanting to purchase them.

In 2004, Heather teamed up with Laura, another Designer at SBC, to form HL Creative. From an early age, her dream had always been to own her own advertising business. Now, with HL Creative, the possibilities have been endless as the company has grown and their work has gone on to win many design and advertising awards.

Heather resides with her husband Chris, three children (Hayden, Hailey and Hannah), two dogs (Blizzard and Oliver) and a mischievous black cat (Sammy). In her spare time, when not trying to wrangle her crew or creating for HL, she enjoys running and traveling. She has even been know to book a marathon race in another country just for an excuse to travel there. When life slows down a bit, she would love to make some time for painting or drawing where her love of art is rooted.

Laura Patterson Owner/Creative Director

Laura’s love for design bloomed her sophomore year of high school at Judy’s Village Flowers. The owner of the local shop was in need of an assistant since she was allergic to flowers…of all things. Laura came to her rescue. Her senior year of school she randomly took a graphic design course. That’s when she knew nothing else would be fulfilling for a life long career.

Her parents had only two stipulations if she wanted their financial support in following her dream: She had to attend a university in “Texas” and it had to be “Christian.” “Texas Christian” University seemed to be the obvious choice. So she applied, was accepted and later was chosen to be one of eight in their outstanding graphic design department. At TCU, Laura made the Dean’s List consistently. For her outstanding work, she earned an Art Directors Club of Houston Award of Excellence, a Fort Worth Ad Club American Advertising Award of Excellence, second place at TCU’s All-University Design Competition and eventually, in the Spring of 2001, a Bachelor of Fine Arts in Graphic Design. She was a member and President of Design Focus, the TCU Student Design Organization, and a member of Alpha Lambda Delta, a National Academic Honor Society.

The summer after her junior year she began an internship as a design assistant with Interactive Associates, a local multi-media design company. When the internship ended, they liked her so much they asked her to stay on as a print designer her senior year.

Upon graduation, Laura accepted a job as one of five designers with Second Baptist Church (“SBC”), the fifth largest Protestant church in America according to an article published in Forbes magazine in 2003. She’s had the opportunity to work with various SBC ministries and Second Baptist School creating a vast array of work including corporate identities, advertisements and publications. She was quickly chosen to design the bimonthly church magazine, Second Edition, which is distributed to over 40,000 homes citywide.

As a freelancer, she’s done work for Duck’s Unlimited, Salem Radio Group, Brymm Berries, McCarthy & Associates, CPA, and Fellowship of Houston church. To build on her client base, Laura teamed up with fellow SBC designer, Heather, to form HL Creative. This made the dream of starting her own company a reality.

Laura and her husband, Matthew, soak up as much time as they can with their three children. They all love to swim, bike and run. As of now, three members of their family have competed in triathlons, with a fourth just now taking the training wheels off. Laura’s also rekindled her love for flowers – this time in her own yard.

Angie Frederickson Copywriter

Angie loves to write anytime, anywhere. In a perfect world, she would fill her days writing dreamy, far-fetched stories and novels, but for now she settles for things like creating website copy and constantly editing her to-do list. As a writer, advertising executive and strategic marketing consultant with more than 20 years of experience, Angie helps clients promote and grow their businesses with clear messaging and targeted actions. She believes that succinct, straightforward communication and well defined goals are the keys to success.

A native and seventh-generation Houstonian, Angie broke the family mold and left the state to attend Vanderbilt University. After earning a Bachelor of Arts degree in English, she moved to Atlanta to begin her career at an advertising agency where she quickly learned the industry wasn’t nearly as glamorous as it seemed on television. As an advertising account executive, she developed creative and media strategies for clients in a variety of industries including travel and tourism, financial services, packaged goods, retail and casual dining.

After several years with advertising agencies in both Nashville and Atlanta, Angie re-directed and went back to school to earn a Master of Health Administration degree from Georgia State University. She joined Children’s Healthcare of Atlanta, where she served as marketing manager for the nationally renowned children’s hospital. Angie oversaw the hospital’s consumer and advocacy marketing programs, with an emphasis on pediatric injury prevention. In addition to traditional advertising, she focused on community relations to develop grassroots partnerships and secure grant funding to implement the hospital’s advocacy programs.

Just when she thought she had the greatest job in the world, life intervened and Angie and her husband and children relocated to her hometown of Houston, where she established a freelance writing and marketing practice. In addition to writing copy for HL Creative clients, Angie writes a monthly column for The Buzz Magazine, a local lifestyle publication. She is also a contributing writer for several national publications, including The Washington Post and Huffington Post.

Angie and her husband, Bryan, live with their three children, two dogs and a fluctuating number of other assorted pets. She spends most of her “free time” shuttling her overscheduled children to far too many after-school activities, and cheering from the sideline at their numerous sporting events. When she is not working or mothering, Angie enjoys playing tennis (poorly), running (slowly) and dreaming of uninterrupted quiet time to write the stories that constantly swirl in her head.

Amy Wiley Director of Finances & Processes

A native Houstonian, Amy as a child displayed in her imaginative play the desire to work in an office with people, dressing up in high heels and clomping around in her room moving paper and making “phone calls.” Graduating from Klein High School, she blazed her path as a first generation Aggie in College Station, heavily involved in many student led government organizations pursing a degree from the Mays Business School. She grew her business skills in the summers, working as a commercial intern for Texaco Natural Gas, and graduated in the top 6% of her class with a BS in Finance.

Upon graduation, Arthur Andersen hired her to work in their Risk Business Consulting group where she would assist clients in evaluating their business processes and improve efficiencies/controls. After a year, she was promoted to a senior consultant and worked in the waste service, structured finance, and energy industries for such clients as Waste Management, Chase Services, and Plains All American.

When Arthur Andersen Risk Business Consulting group created a new company, Protiviti, she was approached and hired on by her client, Plains All American as their Crude Oil Accounting Supervisor. There she assisted in the monthly operational accounting close recording all of the marketing crude oil purchases, sales, and inventory. During her 3 years in this role, she also developed training for staff and successfully assisted integrating a $290 million dollar company acquisition into the crude oil accounting process, effectively doubling the size of Plains All American.

Since then, she has served in several accounting and commercial roles including Crude Revenue & Royalty Accounting Manager, Refined Product Scheduler, Crude Commercial Inventory Coordinator, Manager Blending Facilities, and Director US Blending Facilities. She continues her work part time as Assistant to Managing Director in the Marketing Facilities department. The commonality among all her full time roles included reporting/reviewing P&L impacts and estimates used for company guidance to investors.

With the passion to provide accuracy in numbers while serving clients, she looks forward to establishing reliability and solid customer relationships with HL Creative.

Outside of the office, Amy serves in her church and neighborhood community and enjoys time with her children and husband. She has a love/hate relationship with Orange Theory Fitness but very much enjoys, barre, pilates and ballet classes when she can.