Creative Design
& Marketing
Heather Halaska Owner/Creative Director

Down time doesn’t come easily to Heather. She is constantly on the go, dreaming up creative ideas and wondering where her imagination will take her next. Whenever and wherever inspiration strikes, you can find her sketching designs on anything she can get her hands on – scrap paper works just fine.  And her design clients reap the benefits.

After teaming up with fellow designer Laura Patterson, HL Creative was born. The co-founders are the perfect design pair, bringing two very different styles of work. Laura’s calm, methodical approach is the yin to Heather’s yang, and together they have established a long roster of clients, along with numerous design and advertising awards.

Heather was born into a die-hard Texas Longhorn family, and got her start as a Creative Advertising major at the University of Texas at Austin. She was among only 5 percent of advertising students to gain acceptance into the highly competitive “creative sequence,” and one of her radio commercials was chosen as “the best” among 500 students.

After graduating in 1999, Heather headed north, to Dallas, to begin her career as an art director with McCann Erickson advertising agency. She created campaigns for Texas Instruments, 7-Eleven, Texas Tourism and LaQuinta Inns and Suites. Heather successfully pitched and won accounts that ultimately earned a Gold National ADDY, Silver National ADDY and an AAF National Citation of Excellence.

Unable to sit still for too long, Heather headed north (and east) again, this time all the way to New York City. She joined the hip stationery shop, Kate’s Paperie, as a design consultant to create custom-printed invitations and stationery. Being in NYC lent itself to landing impressive accounts, and she did just that when Luther Vandross became her client.

Eventually, family and warmer weather enticed her back to Texas. She joined Houston’s Second Baptist Church as a designer, creating everything from advertisements to billboards to brochures. Heather was quickly promoted to creative director, guiding communications for the church’s several campuses and 40,000 members.

Now situated in Houston, Heather lives with her husband, Chris, three children, two dogs and a mischievous black cat. When she is not creating for HL clients or wrangling her crew, Heather enjoys running, travelling and golf. She has even been known to book a marathon race in another country just for an excuse to travel overseas. When life slows down a bit, she would love to make some time for painting or drawing. But, that probably won’t happen anytime soon, so she’ll settle for staying on the fast track and creating award-winning work for her clients.

Laura Patterson Owner/Creative Director

Cool, calm and collected. That’s how you can describe Laura’s approach to creative design and to life. With her easygoing attitude and keen observational skills, she follows her instincts straight to targeted, powerful creative concepts for her clients. Today’s fast-paced, hectic world can’t shake her…clients and her kids have tried, to no avail.

As co-founder of HL Creative, Laura and her highly energetic partner, Heather, tackle everything from graphic design to advertising strategy to brand innovation. Their approaches couldn’t be more different, but in an “opposites attract” sort of way, the pair works together beautifully and has earned numerous awards for design and advertising for clients in a wide variety of industries.

Laura’s journey to a career in design began while pursuing a Bachelor of Arts degree in Graphic Design at Texas Christian University. It wasn’t just the nationally renowned design department that lured her to TCU. The school seemed like the perfect fit after her parents set out some simple requirements: she had to attend a school in Texas, and it had to be a Christian institution. TCU checked all the boxes.

During her time at TCU, Laura earned many accolades for her outstanding work: Art Directors Club of Houston Award of Excellence, Fort Worth Ad Club American Advertising Award of Excellence, and second place at TCU’s All-University Design Competition.

When she graduated in 2001, Laura joined Second Baptist Church (SBC), one of the largest protestant churches in the nation, as a designer. She had the opportunity to work with various SBC ministries and also with Second Baptist School, to create corporate identities, advertisements and publications, including Second Edition, the bimonthly church magazine that is distributed to more than 40,000 homes citywide. While at SBC, Laura dreamed of owning her own business. When she discovered that co-designer Heather had the same dream…HL Creative was born, and the pair hasn’t slowed down yet.

Laura and her husband, Matthew, soak up as much time as they can with their three children. The whole family loves to swim, bike and run, and after finally getting the youngest off of training wheels, all five Pattersons have competed in triathlons. In her spare time, you can find Laura reading a book in a hammock by the pool, refusing to be overrun by the chaotic world she lives in.

Angie Frederickson Copywriter

Angie loves to write anytime, anywhere. In a perfect world, she would fill her days writing dreamy, far-fetched stories and novels, but for now she settles for things like creating website copy and constantly editing her to-do list. As a writer, advertising executive and strategic marketing consultant with more than 20 years of experience, Angie helps clients promote and grow their businesses with clear messaging and targeted actions. She believes that succinct, straightforward communication and well defined goals are the keys to success.

A native and seventh-generation Houstonian, Angie broke the family mold and left the state to attend Vanderbilt University. After earning a Bachelor of Arts degree in English, she moved to Atlanta to begin her career at an advertising agency where she quickly learned the industry wasn’t nearly as glamorous as it seemed on television. As an advertising account executive, she developed creative and media strategies for clients in a variety of industries including travel and tourism, financial services, packaged goods, retail and casual dining.

After several years with advertising agencies in both Nashville and Atlanta, Angie re-directed and went back to school to earn a Master of Health Administration degree from Georgia State University. She joined Children’s Healthcare of Atlanta, where she served as marketing manager for the nationally renowned children’s hospital. Angie oversaw the hospital’s consumer and advocacy marketing programs, with an emphasis on pediatric injury prevention. In addition to traditional advertising, she focused on community relations to develop grassroots partnerships and secure grant funding to implement the hospital’s advocacy programs.

Just when she thought she had the greatest job in the world, life intervened and Angie and her husband and children relocated to her hometown of Houston, where she established a freelance writing and marketing practice. In addition to writing copy for HL Creative clients, Angie writes a monthly column for The Buzz Magazine, a local lifestyle publication. She is also a contributing writer for several national publications, including The Washington Post and Huffington Post.

Angie and her husband, Bryan, live with their three children, two dogs and a fluctuating number of other assorted pets. She spends most of her “free time” shuttling her overscheduled children to far too many after-school activities, and cheering from the sideline at their numerous sporting events. When she is not working or mothering, Angie enjoys playing tennis (poorly), running (slowly) and dreaming of uninterrupted quiet time to write the stories that constantly swirl in her head.

Karen Kadane Director of Finances

Karen grew up in the small town of Willis, Texas with her parents and sister. Their home was on Lake Conroe, and she spent the weekends and weeknights during the summer skiing, tubing, and jet skiing with family and friends. A big part of her life was Texas A&M Football and every Saturday in the fall was spent in College Station cheering on the Aggies with her family. So naturally when she graduated from high school, Texas A&M was the obvious choice!

After graduating with a Bachelor’s degree in Business Administration and Marketing from Texas A&M in 2002, she began her career in the healthcare sector, focusing on the administration side of managed care. She worked alongside physicians in the greater Houston area and was responsible for oversight of the operations of multiple physician groups. She assisted those physicians in applying cost control measures and implemented strategic actions to grow their income. Karen helped the company with the expansion and development of provider networks in the Northeast counties of Texas. She led monthly Board of Directors meetings in addition to weekly, monthly, and quarterly physician utilization review, finance, and operations meeting. It was here where she met Adam and they married in 2006.

In 2008, with her experience and knowledge of the healthcare industry, she gained the confidence to start her own company. Karen opened an Intravenous (IV) Infusion Therapy company with clinics in the Conroe and Gulf Coast areas. The clinics administered routine IV antibiotics as well as chronic therapy drugs for conditions such as Rheumatoid Arthritis and Multiple Sclerosis. Karen managed a staff of Registered Nurses, battled the healthcare companies for payments, and kept the monthly financial books. After six years, she found a successful exit by selling her business to a large Dallas-based conglomerate. She worked as Vice President of Operations with the new company for one year, transitioning all the pieces, then stepped out of working life to focus on her family.

Since then, Karen’s life has maintained a very active pace. Keeping up with her husband, 2 children, and 2 dogs takes some creative juggling. She is very active in her church, currently teaching 10th grade girls on Sunday mornings and takes part in a weekly Bible study. Outside of her home, she teaches Preschool 3 mornings a week and is a Project Manager for a Construction/Interior Design Company and Director of Finances for HL Creative.  She thrives on organization, prefers mountains over beaches, and always has a jigsaw puzzle on her table.